#10 Ways to Brand Yourself for More Success

Branding yourself will take work, time and commitment but it is essential for your business success. Below are some things you can start doing to start the branding process. 

Most staffing agencies will tell you some of the following things listed:

So check with your staffing agencies near you to consult as needed for special tips.

1. Have a Motto – Choose a motto to live by personally and professionally. This will stick in people’s minds and help you focus as well. My motto is to treat others as I would want them to treat me. I try to live every day by the Golden Rule!

2. Connect with People – Don’t just get through meetings, calls, appointments, etc. Take the time to really connect with the people you are talking to. Be open and listen intently to what others say. Make the time with you memorable and satisfactory so people will be sure to return.

3. Personalize – Anytime you send emails, postcards, letters or anything, make it personal. Use the person’s name to show them they are not just another number or sale to you. Send birthday and/or holiday greetings. People need to feel like people and not just a dollar sign!

4. Professional Networking – Join some good networking sites, groups and clubs. Make yourself available for advice, help, and guidance. Be sure to participate often. 

5. Always Be Honest and Upfront – Be honest with people. Don’t use deceptive lines and tricks to get people to buy from you. Let people know, honestly, what you can do for them. If you cannot meet their needs, point them to someone who can. They will remember your willingness to help and come back to you when you can meet their needs. 

6. Body Language – Using body language effectively can have a real impact on how people perceive you. Always make direct eye contact. Let your eyes show friendliness and interest. Use your eyebrows to show openness and understanding. Don’t scrunch them disapprovingly. Keep your brow relaxed. Smile and don’t purse your lips or tighten your mouth. Keep your arms unfolded and sit in a relaxed manner with good posture. Don’t slouch or fidget. The art of using proper body language is quite real so do some research and learn all you can.

7. Go the Extra Mile – Help people whenever you can even if you don’t see a sale happening. By offering extra help and support you are sending a message about what type of person you are and what kind of business you run. 

8. Believe in Yourself – If you don’t believe in yourself, how can you expect others to. Always be positive in mind, spirit and attitude. Be professional, and always create a positive image as well. This will be a big factor in what people think of you. 

9. Email and Phone Etiquette – Write your emails with proper spelling and grammar. Be courteous, friendly and helpful. Do not use offensive words or phrases. This goes for talking on the phone as well. Using vulgar, offensive or unprofessional language will definitely be something people will not forget!

10. Be Yourself – Don’t try to put on a show.  Relax and let the person know how unique and authentic you are. 


Job Interview Tips

10 things that you should never say during a job interview – ever! Branding yourself will help build your business success but it will help you in other ways as well. You will form lasting and beneficial relationships with others – both personally and professionally. You will learn more from the experiences of others and you will also learn more about yourself and how special and unique you really are. And that, my friend, could be the biggest reward of all!

Job interviews can be tough. You spend hours getting ready, make sure to look your best, and feel like you’re ready to take on any question. Unfortunately, with one little slip of the tongue, all your hard work can be undone. 

If you say any of these 10 things in a job interview, you’re guaranteed to NOT get the job – so don’t even let them cross your mind.

In a job interview, never say…1. “Your wife/husband/daughter/dog is smokin’ hot!”
It doesn’t matter if the person has a photo on their desk of the most beautiful person you’ve ever seen. Comments about appearance during a job interview are a no-no. Just imagine if someone said that about your significant other – or worse still, your mom. Avoid this at all costs.

2. “Dude” or “bro.”
The person interviewing you is not your friend, no matter how friendly they seem. Using slang during an interview not only shows that you’re not taking the interview seriously but can also give the impression that you’re not intelligent enough to use real words. The only exception might be if you interview with MTV for a VJ job. Other than that, lose the slang and address people by their names.

3. “I was fired because management was intimidated by how good I am. They’re really stupid there.”
This is a huge red flag to interviewers. Who would want to hire someone who’s only going to badmouth the company and management later? It’s a defensive statement, even if it is true. Never, ever talk poorly about someone you worked for. Instead, just say “It didn’t work out at that company, but I learned some valuable lessons that will help me in my next job.”

4. “Excuse me; I have to take this phone call.” 
No you don’t. As a matter of fact, you shouldn’t even have your cell phone with you in an interview – you’re here to get a job, not hang out and talk on the phone. Leave it in the car or at home. If you really feel like you might die without it, at least silence, hide and ignore it.

5. “I didn’t know you sold clothes.” 
Then why did you apply? If you have no idea what a company does, then you shouldn’t be working there. Do your research before the job interview – find out a bit about the history of the company, what their mission is and who their competitors are. A simple Google search should bring all of this up for you fairly quickly.

6. “Did you hear the one about the rabbi, the priest and the exotic dancer?”
Yowza. Not only is it strange to tell jokes in an interview, it’s even worse to tell inappropriate jokes in an interview. Stay away from topics like religion and sex, and try not to tell jokes that aren’t relevant to the interview. This is not to say you can’t be funny – your personality should shine through. Just remember you’re here to get a job, not practice your stand-up routine.

7. “Whatever. It’s not like you’re going to hire me.”
If you wouldn’t hire yourself, why would anyone else? Even if you don’t think you have a shot at this job, give the interview all you’ve got. A little personality can go a long way and you might just surprise yourself. More than one job has been won because of a person’s upbeat attitude.

8. “4.20 is a holiday here, right?”
You know why this is wrong, right? Don’t discuss illegal activities during a job interview – even if you are just joking. This can land you in a ton of trouble.

9. “I’m living with my mom right now because I’m going through a messy divorce.” 
Personal information is just that – personal. If you need to explain gaps in employment history or any other touchy topic that could affect your employment, keep it simple. “I was out of work for a while because I had some personal issues I was dealing with.” An interviewer doesn’t need to know your life story.

10. “Sorry I’m late. I just hate getting up before noon.”
Don’t be late. Short of an accident, there is no excuse for being late to a job interview – especially oversleeping. Interviewers will notice, will be annoyed, and will assume that since you can’t even make it to an interview on time, you definitely won’t be making it to work on time.

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